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How Big of a Problem are Fake Reviews? For Businesses, They’re a Huge Problem

How Big of a Problem are Fake Reviews? For Businesses, They’re a Huge Problem

by Duarne Bernhagen | Jan 20, 2020 | Online Marketing, Search Engine Optimization

For today’s businesses, fake reviews can be a huge issue. Today, nearly everyone goes online to look for local businesses, and around 90% trust reviews as much as they would a personal recommendation. Fake reviews becoming more prominent could reduce consumer...
SEO and E.A.T – Content That Google Devours

SEO and E.A.T – Content That Google Devours

by Duarne Bernhagen | Jul 19, 2019 | Online Marketing, Search Engine Optimization

The major Google algorithm update in 2018 was indicative of Googles increasing focus on ‘Trust’ as a significant factor in website promotion in search engine results. The Three Pillars, Expertise, Authority and Trust (E.A.T.) form the foundation of search...
5 Core Elements of Search Engine Optimised Content for Websites

5 Core Elements of Search Engine Optimised Content for Websites

by Duarne Bernhagen | Jun 7, 2019 | Online Marketing, Search Engine Optimization

Search engine optimisation (SEO) is a strategy used to increase the visibility of a website and the quantity and quality of website traffic in order to boost conversions. SEO refers to a number of applied tactics that are used to drive targeted website traffic to a...
Does Your Website Need a Refresh?

Does Your Website Need a Refresh?

by Marivel Garcia-Bernhagen | Nov 29, 2018 | Search Engine Optimization, Website Design

It surprises me how many businesses have invested in a website in the past and yet have then never given it another thought. We have all seen these websites, they are the ones that have outdated information on them, or have a dated appearance that is not viewable on a...
What is Semantic Search and Why is it Important for SEO Recently?

What is Semantic Search and Why is it Important for SEO Recently?

by Marivel Garcia-Bernhagen | Nov 22, 2018 | Google Algo, Search Engine Optimization

Back in the days like 2010, Search Engine Optimization was all about getting as many backlinks as you can. Furthermore, you can even add as many keywords as you can. Thus, what people know then as SEO is that it produces results to enable us to change engineer content...
The Five Content Marketing Trends to Look Out For In 2019

The Five Content Marketing Trends to Look Out For In 2019

by Marivel Garcia-Bernhagen | Nov 15, 2018 | Content Marketing, Online Marketing, Search Engine Optimization

As the business world changes daily, new technologies and accessories are also coming out to suit the trend. Geniuses upgrade the old techniques and as a result, quality increases. Thus, they expose audiences globally to excess content that they can’t process...
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Recent Blog Posts

  • How Big of a Problem are Fake Reviews? For Businesses, They’re a Huge Problem
    For today’s businesses, fake reviews can be a huge issue. Today, nearly […]
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    Today, a website is crucial for building your brand and growing your business. […]
  • Is WordPress a Secure CMS for a Website?
    When it comes to a Content Management System (CMS) that is used to run a Website, they are all open to potential vulnerability at some point.  Like anything, it's just a matter of time before your website is targeted. Almost every website that is live on the internet has been the target of a brute force attack, or targeted attack in its lifetime. […]
  • SEO and E.A.T – Content That Google Devours
    The major Google algorithm update in 2018 was indicative of Googles increasing focus […]
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  • 5 Core Elements of Search Engine Optimised Content for Websites
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