The major Google algorithm update in 2018 was indicative of Googles increasing focus on ‘Trust’ as a significant factor in website promotion in search engine results. The Three Pillars, Expertise, Authority and Trust (E.A.T.) form the foundation of search engine optimisation (S.E.O). These vital elements are essential to any S.E.O strategy. Much like any smart business owner,...

Pay-per-click (PPC) is a model of internet marketing that is used to drive traffic to websites. Advertisers set their own preferences and can choose their target audience according to their needs. Parameters for PPC advertising may include selecting a particular location to focus your marketing on, the type of device used to access search engines, and the cohort with the largest...

There is no doubt that the biggest network you can see today id PPC. Moreover, many business enterprises use it. Large Organizations and small businesses use it to generate lots of traffic to their sites. However, those that haven’t used PPC before may be wondering if “Google Ads will be beneficial” to them. I can simply answer yes! Google Ads is quite beneficial. However, it seems...

Somebody must have told you once upon a time to use the Google AdWords. You are more likely to hear it if you happen to Google search or work with a consultant in marketing. Immediately your Google search, the PPC {Pay-per-click} adverts come out on your result pages. These ads are effective methods you can use to generate traffic. Moreover, the traffics you will get are those that...

I can hear you starting to think I am referring to real estate or some abstract story about a house with no number, but what I am actually talking about is how many businesses have a website and then do not allocate the time or resources to advertise it. This is such a common situation in our industry, where the common believe is that if you build it they will come. The reality is...