I can hear you starting to think I am referring to real estate or some abstract story about a house with no number, but what I am actually talking about is how many businesses have a website and then do not allocate the time or resources to advertise it. This is such a common situation in our industry, where the common believe is that if you build it they will come. The reality is much hasher though with millions of websites on the internet, consumers rely on Search Engines like Google to find what they are looking for. So your new website may have cost your business thousands of dollars or more to be built and is now available for the world to see, what’s next?
The next step for most businesses is to do an email blast to the existing customer base and announce with excitement the new company website and of course to tell everyone that you make contact with as well. But that is generally not enough for most websites to be noticed by the masses and get the attention of new customers.
Finding a website on the internet can be a nightmare for customers as they try time after time to type different keywords into the search engine and click on the top few results to see if the website that opens is what they are looking for. Much like knocking on doors and asking what their street number is, it can be time consuming and awkward. But there is a better way…
Once you have your new business website live, you can then start to develop your online presence with a combination of SEO (Search Engine Optimisation), SMM (Social Media Marketing) and Ads from Google, Bing, Yahoo, Facebook and others. A combination of these will start to build your online presence and as it grows the search engines will start to rank your website. Ranking is where you will start to show up in search engine results, preferably on the first page.
To rank on a search engine is generally a difficult task and can take up to a few months even with a professional online marketing company handling the account. It is a combination of onpage optimization, off page optimization, article submissions, social media postings, citations and much more. A great way to build brand awareness is to use Facebook Ads, as it will help to engage your business and your brand with a wide audience, best of all the audience can be determined by you with the available filters that Facebook Ads offer. The other quick way to start driving traffic to your website is to start a targeted Google Ads campaign, this should be planned out and target the right locations initially.
The other important thing to note is that the keywords you intend to use for your ads are accurate and appropriate for your campaign, the more keywords that are relevant and used within your website content will tend to allow for better results on your keyword ranking on search engines.
So with some assistance from a reputable online marketing company many businesses are able to have great success with telling the world where they are by showing up in Google, Bing, Yahoo and other search engine results. Do not let your website be the house on the street with no numbers, tell everyone where you are and help them find you with ease.