Somebody must have told you once upon a time to use the Google AdWords. You are more likely to hear it if you happen to Google search or work with a consultant in marketing. Immediately your Google search, the PPC {Pay-per-click} adverts come out on your result pages. These ads are effective methods you can use to generate traffic. Moreover, the traffics you will get are those that can turn into customers.

That is if you leap to the top of your search results. Furthermore, if you can select the appropriate budget and keywords, you may be surprised to see yourself on top of the search result page. As a result, Google searchers will scroll down first before getting across your advert in certain cases. However, it is very easy to spend a huge amount of money fast with Google AdWords. Thus, you can unwittingly blow away your entire marketing budget.

That is what brought this question; does Google AdWords benefit small businesses?

Why Pay-Per-Click Ads are Beneficial to Small Businesses

Yes! Small businesses can benefit from Google AdWords and Pay-Per-Click if you know the right time to maximize them. Moreover, you can benefit if you can ascertain when they are worth the effort.

Benefits of Google AdWords

There are so many advantages that small businesses can gain from Google AdWords. Such benefits like;

  • Giving People Easy Access to you when they Search for you

When you project the appropriate keywords with your pay-per-click ads, you are likely to be at the top. As a result, your potential customer will see you immediately they are searching for you.

Moreover, it is the most effective method to secure new customers. For instance, if you present your product with a transactional keyword like “buy cameras online,” it will be effective. Moreover, almost everyone searching through Google will buy cameras shortly. As a result, immediately they click on your transactional keyword to search, you are acquiring new customers.

  • Targeting Searches Based on your Location

You may not like your business to come out on search results that are outside your locality if you are a local. Therefore, what Google AdWords will do is to allow you to base your searches on your location. It is only those potential customers that are closer to your geography will notice your ads first. Geographically targeted pay-per-click which is added to the local SEO can generate more customers that are closer to you.

  • Reach Multiple Audiences who are Using a Specific Product

If your products are such that can attract various audiences, your pay-per-click can then enable you to reach them. That is by allowing you to present different keywords. For instance, your product is like filter papers which both industrial manufacturing and laboratory research can use. When you optimize the page for searches, you need to create the page that will suit both audiences. You don’t have to choose between the two audiences. All you need to do is select a general term that can accommodate both of them. For instance, your search results should show for; “activated carbon filter paper.”  Your pay-per-click ads should enable you to target both the audiences at the same time individually. Each of them by making use of specific keywords that relate to their industry.

  • Move your Audience To a Particular Landing Page

Prepare your page in a way so that it can subtly move people to a particular page on your website. That is; immediately they click on your PPC advert. Moreover, pay-per-click enables you to select the particular page you want. Although many people send their Pay-Per-Click traffic to their homepages, PPC itself sends people to customized landing pages which are maximized to convert. Furthermore, you stand a better chance to win more customers if you can send them to the landing pages that can provide their needs.

  • Easy to Track Results

There are so many results that you can keep track of if you are using the pay-per-click ads. Such results like; clickthrough rate, conversion rate, and ad spend on the landing pages. Furthermore, you can maximize ROI by doing A/B test on a different landing page or ad copies. Moreover, the ability to track ROI {return on investment} is an enticing marketing tactic of PPC ads. ROI is a major factor to consider in regards to the marketing budget. As a result, pay-per-click ads will never leave you in doubt.

  • Faster Results

If you want to be recognized in other search engines, it may take longer before it starts functioning. This situation is caused by their process of conversion which is more difficult and takes longer to measure. Although pay-per-click ads are not as fast as lightning, they can still provide you with much faster results. At least they have proven to be faster than the other marketing tactics. Moreover, if you are already equipped with landing pages, know-how, ad copy, and products, you can get sales with PPC.

Untraditional Benefits of Pay-Per-Click Ads

Adding to the conventional PPC benefits, there are few unconventional uses that you should know. They are as follows;

  1. Using PPC Ads to Target Competitors

Majority of the websites uses branded searches to secure lots of traffic thus directly typing your business name into Google. However, PPC ads allow you to use keywords as your target base. You can also still your competitor’s glory by using their name to run your PPC ads.

  1. Messaging and Testing for other Marketing Headlines

Since you can easily measure PPC ads and they are also inexpensive, you can successfully check out the message you are using for other marketing. For instance, it was PPC ads that the well-known Tim Ferriss used to figure out his initial bestselling book title. That is “The Four Hour Work Week.” Moreover, using the A/B test can help you find out the particular headlines that generate more traffic. Furthermore, you can use the test to find out the headlines for your most valued propositions and other marketing headlines. You can also use the test to gain insight which can help your entire positioning.

 

Factors you should Consider before Making use of PPC adverts for Small businesses

Although Google AdWords can offer various benefits and a powerful instrument for your marketing, yet you should consider some factors. At least, after considering these factors, you can then decide whether Google AdWords is beneficial to small businesses. They are as follows;

  • There is a Learning Curve to Google AdWords

It is important to know that Google AdWords does not come free. Maybe because you are using pay-per-click, you do not know that you are spending much money faster. As you are upgrading your business, it is vital to know the limits your budget can carry on a daily basis.

Moreover, there is the need to know Google’s deployment system for that budget. Furthermore, before making payment for traffic, it is necessary to ascertain that your landing and messaging pages are completely ironed out. If not so, you find yourself paying for unconverted traffic.

To enable you to benefit more from AdWords, Google itself provides a series of learning materials.

  • Try to know the Value Propositions and to Utilize them

Before using paid search to buy traffic, you should understand the value propositions and message. Unless you are into test messaging with PPC ads, it is essential to know the things that evoke your customer’s responses. That is before you invest in a paid search. Moreover, you will just be wasting your resources if the value proposition is not compelling or unclear. Furthermore, being aware of your special selling proposition is not all it takes.

There is the need to ensure that the landing pages you are offering to your customers can emphasize them. Although it is easy to direct your customers to your page, it is not as effective as pages with the customized landing. Due to the following reasons;

  • Your PPC ad promise may not match up to the message found on your page.

There are lots of site navigation and distractions on your page that is making it difficult for visitors to convert.

According to Joanna Wiebe who is a conversion copywriter, what can lots of customers be a message that matches with your special value proposition?

  • Selecting Keyword is Critical

Selecting the specific keywords, you use for your adverts are critical. Since the keywords you choose will determine the people that will see your add, it is important to choose them meticulously. The first thing you should do is make people search for your products. It is true that most sales begin with Google searchers. However, most industries or audiences may not be motivated by search result revenue. Google AdWords may introduce some information on keyword volume to enable you to pinpoint the number of your searchers. However, if your Google offering does not capture an audience, you will have a limited success rate. So the best thing to do is to understand quite well what the intent of your searcher is.

The early 2000 search researchers explained searches in three different categories such as;

Transactional- the situation where the searcher would like to purchase something.

Informational– in a case where the searcher wants to know about a particular topic.

Navigational– in a situation that there is a specific website that the searcher is looking for.

Pay-per-click adverts are appropriate to transactional keywords. For instance, a keyword such as “purchase glasses online” is likely to get the conversion. Moreover, the people that make this type of search are ready for conversion.

Overall, ensure that all your keywords pass through Google. No matter the category of keyword they belong to, they may be disadvantageous to you. That is if your target audience is off.

Conclusion

Overall, Google AdWords are beneficial to small businesses. That is if they are used appropriately. If used in the right way, they can help you to drive faster conversions and get your target audience. Furthermore, if you have the right keyword, powerful value proposition, and landing page, your business can grow with Google AdWords.

Web Design Davao

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Web Design Davao is dedicated to providing professional websites that focused on making your presence on the Internet a memorable one. We understand the importance of getting it right first time and partner with you to deliver your ideas and concepts to the world as the professional website you deserve.

We do not stop there though; we are also online marketing experts that can guide you on your journey.

Our team is highly qualified and has a vast amount of experience in design, development and mobile apps, hosting of websites and online marketing. We have some of the best developers, designers and online marketers in the Philippines and are constantly expanding the team to include even more talent and skills. Our vision is not to just to create you a website, but to create you a beautiful website that drives results.

Located in Davao City, the Philippines we understand that in todays economy the importance of bringing your website to market in the most cost efficient manner and in a truly timely fashion.

Every project is personal to us, and that is how our whole team treats every project.

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We create websites that drive results….

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We Design & Develop

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Our Goal

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Our goals are simple;

We aim to be the most trusted and innovative web design team in Davao, the Philippines and the world.

We aim to listen to your requirements and concepts, and then make it a reality for you.

We aim to deliver your project on time and on budget, every time.

Our success depends on our customer’s success. So word of mouth is our best tool for new business, so we ensure that you want to talk about us.

While others talk, “We Create Websites That Attract, Engage and Convert!”

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What We Do

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We specialize in creating websites, web apps and mobile apps that are scalable, reliable and effective. All of our great designs are enhanced for a seamless user experience to ensure your site is intuitive and easy to navigate, providing the ideal combination of form and function.

At Web Design Davao we understand that your online presence is responsible for sending the first, and most powerful, message about your business. In many cases, it is also an important tool for doing business, whether as an online brochure of your services and products or as an online shop.

We partner with our clients to create websites that delivers innovative, engaging designs that support and enhance their-branding philosophy. After careful consultation with our clients we design and develop custom websites that are crafted to perfection.

Our business is to help our clients transition and thrive online. Using the Internet to grow your business depends on multiple aspects, and at Web Design Davao we have got them all covered. We create beautiful effective and responsive websites, we formulate powerful inbound marketing campaigns and we develop incredible web and mobile applications.

Our breadth of skills and experience allow us to develop custom applications and websites, to launching the marketing campaigns that help them flourish.

Our Services

WEB DESIGN AND DEVELOPMENT

Your website is an opportunity to impress potential new customers, our proven business-driven approach guarantees it delivers.

We create mobile friendly or responsive websites that deliver your messages no matter where your customers view them and no matter what device they view on. We always put lead generation at the heart of your website development project.

WEB APPLICATION DEVELOPMENT

We always look for a solid ready-made solution to solve our clients’ problems. However, sometimes the requirements demand that a custom solution is needed and when that occurs we have the team of developers that can write code to solve the problem and designers to make if look the part.

We have a track record of assisting our clients improve workflows and work smarter and would love to partner with you on your next project.

MOBILE APP DESIGN AND DEVELOPMENT

We create highly polished iPhone & Android apps for start-ups and enterprise clients. At Web Design Davao, we don’t just create apps. We create the kind of apps that people talk about, that they use over and over again.

For us the user experience determines if people enjoy or fight with your mobile app. Our collaborative design approach works with your business goals, user requirements, and technological landscape to design an intuitive, functional experience for your mobile app.

ONLINE MARKETING

Online Marketing consolidates Search Engine Optimization, social media marketing, blogging and everything in else in between, allowing your website to be optimized to get noticed and generate leads or referrals.

We only use safe and recommended methodology of engaging, closing, converting and entertaining your websites visitors.

Our role is to guarantee that your website delivers value to your business.


SECURE WEBSITE HOSTING

We offer business grade hosting for your websites and web applications on our enterprise infrastructure that is housed in some of the worlds most secure Data Centers.

We have web hosting available in Australia, London and Singapore to provide our customers an option that is close to where their viewers are located.

Contact us today and find out how we can be your end to end online partner.

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