I can hear you starting to think I am referring to real estate or some abstract story about a house with no number, but what I am actually talking about is how many businesses have a website and then do not allocate the time or resources to advertise it. This is such a common situation in our industry, where the common believe is that if you build it they will come. The reality is...

Web design these days typically falls into two categories. On the one hand you have templates, sometimes referred to as “themes.” You’ve probably heard the radio ads or seen display ads on your computer for all the various website template companies. There’s Squarespace, Wix, WordPress, and many more. The basic idea is that with a template, somebody that’s not experienced in web...

Recently I spent some time with a pair of our customer facing team that were preparing for a customer meeting where they were going to present a proposal they had drafted for a new Business Website. The proposal was great and they had put the effort in to really understanding what they thought the solution should be for the customer. I overheard the way they intended to pitch their...

There are websites and then there are websites, sure it’s great to have a standout website that has that wow effect to your viewer when they see it, but does that mean the viewer is taking the next step towards becoming a customer? A great website is more than just looking good, it has to convey the right message and also guide the viewer to take that next step. What is the...

So you have made the decision to have a website for your business, that is one of the best choices a modern business can make to propel their online presence and start to gain a wider audience for their products and services. Of course to have a website you need your domain name and that should be either your business name or something similar to allow for easy and successful...

We have all heard people suggesting that every business website needs to invest in SEO, AdWords, Facebook and all the other variations of online marketing available. Is this really going to help your business website though and more importantly if it does help, in what way? Like most marketing options, they can have great rewards if they are targeted correctly, have the right...