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Harnessing the Power of Data in Sales and Marketing

Harnessing the Power of Data in Sales and Marketing

by Marivel Garcia-Bernhagen | Jul 11, 2023 | Content Marketing, Online Marketing

Data has a crucial impact on sales and marketing, empowering businesses to enhance decision-making, streamline processes, and ultimately boost revenue. It is imperative for organizations to have reliable access to precise data that can be utilized to enhance their...
Law Firm SEO: 10 Actionable Strategies to Attract Big Clients

Law Firm SEO: 10 Actionable Strategies to Attract Big Clients

by Marivel Garcia-Bernhagen | Jan 27, 2021 | Online Marketing, Search Engine Optimization

When it comes to promoting your law firm, having a website isn’t enough. With the numerous law firm websites currently existing, you must know how to make yours stand from the rest. Doing it the right way will also help you become more attractive to prominent...
How Big of a Problem are Fake Reviews? For Businesses, They’re a Huge Problem

How Big of a Problem are Fake Reviews? For Businesses, They’re a Huge Problem

by Duarne Bernhagen | Jan 20, 2020 | Online Marketing, Search Engine Optimization

For today’s businesses, fake reviews can be a huge issue. Today, nearly everyone goes online to look for local businesses, and around 90% trust reviews as much as they would a personal recommendation. Fake reviews becoming more prominent could reduce consumer...
SEO and E.A.T – Content That Google Devours

SEO and E.A.T – Content That Google Devours

by Duarne Bernhagen | Jul 19, 2019 | Online Marketing, Search Engine Optimization

The major Google algorithm update in 2018 was indicative of Googles increasing focus on ‘Trust’ as a significant factor in website promotion in search engine results. The Three Pillars, Expertise, Authority and Trust (E.A.T.) form the foundation of search...
How can Google AdWords Remarketing Work for You?

How can Google AdWords Remarketing Work for You?

by Duarne Bernhagen | Jun 19, 2019 | Google Adwords, Online Marketing

Pay-per-click (PPC) is a model of internet marketing that is used to drive traffic to websites. Advertisers set their own preferences and can choose their target audience according to their needs. Parameters for PPC advertising may include selecting a particular...
5 Core Elements of Search Engine Optimised Content for Websites

5 Core Elements of Search Engine Optimised Content for Websites

by Duarne Bernhagen | Jun 7, 2019 | Online Marketing, Search Engine Optimization

Search engine optimisation (SEO) is a strategy used to increase the visibility of a website and the quantity and quality of website traffic in order to boost conversions. SEO refers to a number of applied tactics that are used to drive targeted website traffic to a...
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  • Harnessing the Power of Data in Sales and Marketing
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  • Law Firm SEO: 10 Actionable Strategies to Attract Big Clients
    When it comes to promoting your law firm, having a website isn’t enough. With […]
  • How Big of a Problem are Fake Reviews? For Businesses, They’re a Huge Problem
    For today’s businesses, fake reviews can be a huge issue. Today, nearly […]

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