As the business world changes daily, new technologies and accessories are also coming out to suit the trend. Geniuses upgrade the old techniques and as a result, quality increases. Thus, they expose audiences globally to excess content that they can’t process otherwise. However, no matter how fast these marketing changes occur, content marketing remains the same. To be...

If you operate a small business in 2018, having an online presence is an essential component to your business. It’s not just optional anymore, it’s necessary. Without one you are missing so many opportunities! What we mean by an “online presence” isn’t just a website, although that’s important too. We’re also referring to social media profiles, blogs, videos on YouTube, digital...

There are websites and then there are websites, sure it’s great to have a standout website that has that wow effect to your viewer when they see it, but does that mean the viewer is taking the next step towards becoming a customer? A great website is more than just looking good, it has to convey the right message and also guide the viewer to take that next step. What is the...

We have all heard people suggesting that every business website needs to invest in SEO, AdWords, Facebook and all the other variations of online marketing available. Is this really going to help your business website though and more importantly if it does help, in what way? Like most marketing options, they can have great rewards if they are targeted correctly, have the right...

Let’s be honest, anyone doing business today has considered setting up an online identity to capitalise on today’s digitally connected consumers. Many have already taken the first step by setting up a social media page or even business branded email addresses for staff. Some have even gone to the next step and invested in a website for their business, all of this is to...