Most businesses appreciate the importance of Google Ads and how beneficial they can be for online marketing. It has become one of the cornerstones for many digital marketing campaigns, but so often many Google Ads campaigns have not optimised to target the customers that the business is trying to attract. This typically results in lost opportunities, reduced interactions and higher...

Recently I spent some time with a pair of our customer facing team that were preparing for a customer meeting where they were going to present a proposal they had drafted for a new Business Website. The proposal was great and they had put the effort in to really understanding what they thought the solution should be for the customer. I overheard the way they intended to pitch their...

There are websites and then there are websites, sure it’s great to have a standout website that has that wow effect to your viewer when they see it, but does that mean the viewer is taking the next step towards becoming a customer? A great website is more than just looking good, it has to convey the right message and also guide the viewer to take that next step. What is the...

So you have made the decision to have a website for your business, that is one of the best choices a modern business can make to propel their online presence and start to gain a wider audience for their products and services. Of course to have a website you need your domain name and that should be either your business name or something similar to allow for easy and successful...

We have all heard people suggesting that every business website needs to invest in SEO, AdWords, Facebook and all the other variations of online marketing available. Is this really going to help your business website though and more importantly if it does help, in what way? Like most marketing options, they can have great rewards if they are targeted correctly, have the right...

Let’s be honest, anyone doing business today has considered setting up an online identity to capitalise on today’s digitally connected consumers. Many have already taken the first step by setting up a social media page or even business branded email addresses for staff. Some have even gone to the next step and invested in a website for their business, all of this is to...