If you want to open a company, secure another brand, or take your existing one Online, there is a need for a website. No matter whichever one you want to do, having your website is imperative. Moreover, having a domain name creates a huge impact throughout the web. It most especially, regarding the click-through rate that comes from searches to reference links, results from social media, brand recognition, offline advertising, and type-in traffic. Your domain name can make impacts on a great many places. For instance, your domain name can impact your online marketing and brands. In short, this is not a thing to ignore. That is why; we are providing you with how you can select your domain name successfully; they are as follows;

  • Make it to Sound like a Brand

You should endeavor to make your domain name sound just like a brand. This means that it should be recognizable to anyone that sees or hears it. That is why; you shouldn’t use numbers and hyphens since their sounds are not like that of brands. In short, their sounds are strange and generic. For instance, if you want to build a website for pasta that consists of pasta recipes. Also, you want to sell some e-commerce products that are related to pasta on the website; you shouldn’t choose;

  • Pasta-shop.com- If you choose this brand it will be difficult to brand, remember, or say.
  • com- This is unique and may sound brand able but to say it is quite a difficult task.


However, you can use;

  • com- If you use this domain name, you will get better results. Moreover, the name is memorable, unique, brand able, stands out, and have an amazing scientific connotation.
  • It should be Pronounceable

Your domain name should be pronounceable so that people can easily click or type a link. The reason you should make the name pronounceable is due to the “processing fluency.” This is a cognitive bias of individuals toward remembering only things that they can think about or remember easily. They include the things that we can pronounce even in our minds. However, it will vary depending on your target region or language. Moreover, if the name is not pronounceable, you are likely to lose your memorability and processing fluency. Furthermore, it can cost you the advantages of the brand recognition you have built.

  • Ensure that it is Short

When you come to choosing a domain name, the length is vital. That is why; it is advisable to make the name short. As a result, you can improve the processing fluency. If the characters of your name are short, it makes it easy to share, say, and type. Moreover, it is not likely to be reduced on search results and social media platforms. It is advisable to make it shorter.

  • The Bias Concerning .com

Some people wonder why there is rage about .com. After all, it has been in existence for over twenty years now. Moreover, there are other available TLD extensions to choose from. In short, the reason is that .com is the most accessible and recognized TLD.

Furthermore, the law of cognitive fluency states that it is better to make use of easier things. Most especially, something that human beings can associate with. Moreover, .com is the main TLD. In short, it is a must-have if you want the perfect brand able domain you can build up. Maybe if in the long run, you become successful, you would like to capture it right away.

However, in case the .com is not available to you, there are other ones to take — such names like; .co, .net, or any other well-known ccTLD. These are your best options. Moreover, some popular ccTLDs are like it for Italy and .ca for Canada.

  • Do not Infringe on other Company’s Trademark

It is important to be extra careful so that you don’t encroach on other people’s trademark. Moreover, if you are not careful, you may land yourself in legal action. That is why; your domain name should not be confusable to sound like that of another company.  Furthermore, if this confusion happens to be the case, it is likely that it will affect your brand.

In short, it is advisable to talk to a legal professional or an attorney if there is the likelihood of that happening. Moreover, it is a known fact that most Trademark owners may try to sue an owner of the domain name. It is most especially the legitimate domain owners who are using the name for their business that they target.

  • It should be Intuitive

The best domain name is the one that delivers the perfect idea of the site. If people can just look at your domain name and understand immediately what you do or what you can provide, it is perfect. For instance, if you use PizzaPerfect.com, people will know intuitively that your site is all about Pizza.


  • Let your Keyword Usage be Broad

The use of keywords in your domain name is quite helpful to cognitive fluency bias. Furthermore, it also helps if you are looking at it from the SEO perspective. Although Google is strongly biased if your keywords partially or match exactly to a domain name, your anchor text can remedy the issue. If you can get a keyword that will highlight in your domain the exact thing happening in your site, it is helpful. However, if you plan to get keyword rich or a domain targeted keyword, you should stop it.

Moreover, those types of keywords don’t have an impact, and they are associated with negative views. Especially to search engines and users, so you should avoid them. For instance, it not advisable to buy a domain name that is like RecipesForPizza.com or BuyPizzaOnline.com. Instead, your domain name should be broad such as Gusto.com. A very good example is Google.com or Amazon.com. They do not have keyword richness and are not associated with what is happening on their website. However, they are appropriately branded. In short, its association is creative since “gusto” is the Italian version of “taste.” As it is, many people will feel tempted to check it out to know what is happening there.

  • You can Always Modify or Append your Domain Name

If you find yourself in a situation where your domain name is not yet available, you can always modify or append it. In short, you are free to add a prefix or suffix to it. Furthermore, you can also make use of any alternative TLD extension. Such alternate extensions that we have discussed previously. Moreover, it is beneficial if you can be creative a bit with your Online brands.

For instance, if your brand is Pizzaterra and you already have an address somewhere in Seattle where you have been selling the pizza. However, you want to go Online with your business. The best name you should go with is Pizzaterra.com or PizzaterraShop.com. You can even go with Pizzaterra.net.

After going through these rules, you can create an amazing name for your business. At least now you know everything about domain name bias, domain name choices, and what is appropriate and working this year.

Web Design Davao

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Web Design Davao is dedicated to providing professional websites that focused on making your presence on the Internet a memorable one. We understand the importance of getting it right first time and partner with you to deliver your ideas and concepts to the world as the professional website you deserve.

We do not stop there though; we are also online marketing experts that can guide you on your journey.

Our team is highly qualified and has a vast amount of experience in design, development and mobile apps, hosting of websites and online marketing. We have some of the best developers, designers and online marketers in the Philippines and are constantly expanding the team to include even more talent and skills. Our vision is not to just to create you a website, but to create you a beautiful website that drives results.

Located in Davao City, the Philippines we understand that in todays economy the importance of bringing your website to market in the most cost efficient manner and in a truly timely fashion.

Every project is personal to us, and that is how our whole team treats every project.

We are here to take your message and demonstrate your potential on the Internet. Our team of online marketers is here to make sure that you are seen where you need to be on the Internet and are found in popular search engines, thereby increasing your business’s online exposure and converting to increased business for you.

We create websites that drive results….

We Design & Develop

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Our Goal

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Our goals are simple;

We aim to be the most trusted and innovative web design team in Davao, the Philippines and the world.

We aim to listen to your requirements and concepts, and then make it a reality for you.

We aim to deliver your project on time and on budget, every time.

Our success depends on our customer’s success. So word of mouth is our best tool for new business, so we ensure that you want to talk about us.

While others talk, “We Create Websites That Attract, Engage and Convert!”

What We Do

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We specialize in creating websites, web apps and mobile apps that are scalable, reliable and effective. All of our great designs are enhanced for a seamless user experience to ensure your site is intuitive and easy to navigate, providing the ideal combination of form and function.

At Web Design Davao we understand that your online presence is responsible for sending the first, and most powerful, message about your business. In many cases, it is also an important tool for doing business, whether as an online brochure of your services and products or as an online shop.

We partner with our clients to create websites that delivers innovative, engaging designs that support and enhance their-branding philosophy. After careful consultation with our clients we design and develop custom websites that are crafted to perfection.

Our business is to help our clients transition and thrive online. Using the Internet to grow your business depends on multiple aspects, and at Web Design Davao we have got them all covered. We create beautiful effective and responsive websites, we formulate powerful inbound marketing campaigns and we develop incredible web and mobile applications.

Our breadth of skills and experience allow us to develop custom applications and websites, to launching the marketing campaigns that help them flourish.

Our Services


Your website is an opportunity to impress potential new customers, our proven business-driven approach guarantees it delivers.

We create mobile friendly or responsive websites that deliver your messages no matter where your customers view them and no matter what device they view on. We always put lead generation at the heart of your website development project.


We always look for a solid ready-made solution to solve our clients’ problems. However, sometimes the requirements demand that a custom solution is needed and when that occurs we have the team of developers that can write code to solve the problem and designers to make if look the part.

We have a track record of assisting our clients improve workflows and work smarter and would love to partner with you on your next project.


We create highly polished iPhone & Android apps for start-ups and enterprise clients. At Web Design Davao, we don’t just create apps. We create the kind of apps that people talk about, that they use over and over again.

For us the user experience determines if people enjoy or fight with your mobile app. Our collaborative design approach works with your business goals, user requirements, and technological landscape to design an intuitive, functional experience for your mobile app.


Online Marketing consolidates Search Engine Optimization, social media marketing, blogging and everything in else in between, allowing your website to be optimized to get noticed and generate leads or referrals.

We only use safe and recommended methodology of engaging, closing, converting and entertaining your websites visitors.

Our role is to guarantee that your website delivers value to your business.


We offer business grade hosting for your websites and web applications on our enterprise infrastructure that is housed in some of the worlds most secure Data Centers.

We have web hosting available in Australia, London and Singapore to provide our customers an option that is close to where their viewers are located.

Contact us today and find out how we can be your end to end online partner.