It seems that 2019 is well and truly here now, with January 2019 being in the past already, and we are all likely feeling a little overwhelmed with just how fast time seems to be passing by. It would appear that this sentiment is being widely felt by the masses, as can be heard many cafes, restaurants and all over social media feeds this month. While this may be a shared feeling amongst the masses, those few that work within social media advertising are feeling it with a little more intensity than most.

With all the #10yearchallenge posts that are trending currently amongst many of your friends on Facebook, we felt it appropriate to do a quick then versus now of social media advertising abilities, which surprisingly highlights just how quickly trends are changing.


Many may not realise that in 2009 Facebook was only three years after the introduction of Facebook advertising as a service offering on their platform, being a pioneer and one of the first in the social media industry to allow businesses to market directly to a social media user. It wasn’t until 2010 that Twitter started to advertise on their platform and were followed in 2013 by Instagram and Pinterest. Snapchat made the decision to include marketing on their platform in 2014, but by that point Facebook had already secured the top spot for advertising on a social media platform.

It is also newsworthy that in 2009 Facebook and Twitter had really started to make a significant impact to culture all over the world, Instagram and Snapchat, had not yet been introduced to the market at that point.


Over the past decade, the data captured on social media platforms have assisted platforms like Facebook to drill down and pinpoint users most likely to interact with your products or services, and provided advertisers the advanced tools to accurately report on how an audience engages with an advertisement. This has allowed for many advertisers to utilise the provided tools from social media platforms to use the audience data and really target marketing to a more niche audience in a far more targeted way then ever before; yielding far better results.

With all the recent enquiries that have been conducted in the public eye, it is common knowledge amongst users that users are consenting to their information being used for these data collection purposes and allowing for that data to be used for targeted marketing by advertisers.  Basically the information a users inputs into their personal profile is allows the platform to better profile you, that in turn offers advertisers a much more precise way to target customers with marketing, and surprisingly most users not only agree to this but actually like that their news feed has marketing that is targeted to them.

Targeting your ideal customers

In 2009 many people most likely felt that social media was possibly going to be just another fad, but social media has cemented its place in popular culture the world over in today’s modern and fast paced world. This has also allowed for businesses of all sizes to use that popularity and world wide acceptance of the use for social media, to gain greater insights into these platforms audiences. This data when utilised appropriately, allows businesses to interact in a more meaningful way with their customers and to test products and services with new potential customers.

Top tips to best target your ideal customers on social media:

1. Know your audience

Many businesses tend to overlook the need to understand their audience and their personas, that means they are missing out on the knowledge about the attributes of the people they plan to advertise to. Imagine if you already had that information, you could use that data to create a more targeted and meaningful ad that may actually yield much better results. We recommend that businesses conduct brainstorming sessions where they think about what an ideal customer looks like, then include a few potential customers to that session to see if opinion of an ideal customer is accurate.


Focus on what would an ideal customers challenges be, what demographic, age, location, gender or interests would they have? All of this data will assist a business to generate the persona or personas of the ideal customer, once that information is gathered it can be used to target marketing on social media platforms. Many businesses tend to conduct multiple campaigns that are targeted to different audiences, but that all starts with understanding your target audiences.

2. Remarketing

Like most good salespeople say, look for the “low hanging fruit”. The best way to describe remarketing is as your low hanging fruit strategy. In many cases the best target for your marketing are those that you know have already been looking at what you have to offer. Remarketing allows you to target offers to users who have previously visited your business’s website or ads, by showing your ads to them in multiple places for a period of time, kind of reminding them that they were interested previously.

3. Look-a-like Audiences

Lookalike Audiences is a great strategy for businesses that are wanting to expand their current customer base and want to target a very specific type of customer, it allows for reaching people with highly specific profiles. This is typically achieved by generating audiences that match existing targets and is used to build an audience that has similar interests.

In the event that a business does not have an existing list or perhaps enough Facebook fans, it is advised to create a Lookalike Audience by using a tracking pixel to create a Website Custom Audience that can be mirrored. This then allows for an audience to be made smaller or larger, more or less specific to either narrow or expand the reach of your marketing.

Web Design Davao is a Philippines based Social Media advertising Agency working with clients to find their target audience, increase traffic, and convert targets to customers. Contact us today to discuss how we can help you target and convert the right customers.

Web Design Davao

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Web Design Davao is dedicated to providing professional websites that focused on making your presence on the Internet a memorable one. We understand the importance of getting it right first time and partner with you to deliver your ideas and concepts to the world as the professional website you deserve.

We do not stop there though; we are also online marketing experts that can guide you on your journey.

Our team is highly qualified and has a vast amount of experience in design, development and mobile apps, hosting of websites and online marketing. We have some of the best developers, designers and online marketers in the Philippines and are constantly expanding the team to include even more talent and skills. Our vision is not to just to create you a website, but to create you a beautiful website that drives results.

Located in Davao City, the Philippines we understand that in todays economy the importance of bringing your website to market in the most cost efficient manner and in a truly timely fashion.

Every project is personal to us, and that is how our whole team treats every project.

We are here to take your message and demonstrate your potential on the Internet. Our team of online marketers is here to make sure that you are seen where you need to be on the Internet and are found in popular search engines, thereby increasing your business’s online exposure and converting to increased business for you.

We create websites that drive results….

We Design & Develop

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Our Goal

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Our goals are simple;

We aim to be the most trusted and innovative web design team in Davao, the Philippines and the world.

We aim to listen to your requirements and concepts, and then make it a reality for you.

We aim to deliver your project on time and on budget, every time.

Our success depends on our customer’s success. So word of mouth is our best tool for new business, so we ensure that you want to talk about us.

While others talk, “We Create Websites That Attract, Engage and Convert!”

What We Do

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We specialize in creating websites, web apps and mobile apps that are scalable, reliable and effective. All of our great designs are enhanced for a seamless user experience to ensure your site is intuitive and easy to navigate, providing the ideal combination of form and function.

At Web Design Davao we understand that your online presence is responsible for sending the first, and most powerful, message about your business. In many cases, it is also an important tool for doing business, whether as an online brochure of your services and products or as an online shop.

We partner with our clients to create websites that delivers innovative, engaging designs that support and enhance their-branding philosophy. After careful consultation with our clients we design and develop custom websites that are crafted to perfection.

Our business is to help our clients transition and thrive online. Using the Internet to grow your business depends on multiple aspects, and at Web Design Davao we have got them all covered. We create beautiful effective and responsive websites, we formulate powerful inbound marketing campaigns and we develop incredible web and mobile applications.

Our breadth of skills and experience allow us to develop custom applications and websites, to launching the marketing campaigns that help them flourish.

Our Services


Your website is an opportunity to impress potential new customers, our proven business-driven approach guarantees it delivers.

We create mobile friendly or responsive websites that deliver your messages no matter where your customers view them and no matter what device they view on. We always put lead generation at the heart of your website development project.


We always look for a solid ready-made solution to solve our clients’ problems. However, sometimes the requirements demand that a custom solution is needed and when that occurs we have the team of developers that can write code to solve the problem and designers to make if look the part.

We have a track record of assisting our clients improve workflows and work smarter and would love to partner with you on your next project.


We create highly polished iPhone & Android apps for start-ups and enterprise clients. At Web Design Davao, we don’t just create apps. We create the kind of apps that people talk about, that they use over and over again.

For us the user experience determines if people enjoy or fight with your mobile app. Our collaborative design approach works with your business goals, user requirements, and technological landscape to design an intuitive, functional experience for your mobile app.


Online Marketing consolidates Search Engine Optimization, social media marketing, blogging and everything in else in between, allowing your website to be optimized to get noticed and generate leads or referrals.

We only use safe and recommended methodology of engaging, closing, converting and entertaining your websites visitors.

Our role is to guarantee that your website delivers value to your business.


We offer business grade hosting for your websites and web applications on our enterprise infrastructure that is housed in some of the worlds most secure Data Centers.

We have web hosting available in Australia, London and Singapore to provide our customers an option that is close to where their viewers are located.

Contact us today and find out how we can be your end to end online partner.