Online MarketingWebsite Design
Let’s be honest, anyone doing business today has considered setting up an online identity to capitalise on today’s digitally connected consumers. Many have already taken the first step by setting up a social media page or even business branded email addresses for staff. Some have even gone to the next step and invested in a website for their business, all of this is to develop an online presence that is ultimately to create a new way of attracting new customers to your business and of course to educate and improve relationships with existing customers.
The expectation is that by having a website designed and developed, it will suddenly cause a new group of customers to start engaging your business and with the goal of converting these into sales for your business. There are so many advantages that having an online presence offers to businesses and having your business on the internet allows for potentially limitless exposure and can even lead to businesses finding whole new markets to educate about their products and services. Most businesses see a positive return from a well executed online presence and can thrive in such a competitive marketplace.
It is well known that many potential customers use the internet, people will they turn to the web almost more than any other source to find local businesses and services. Consumers have become very savvy in researching most purchasing decisions even before entering a store to make the purchase and that research typically starts with a Google search on what they are wanting to purchase. So businesses today have to ask themselves the question, if you’re not online are you limiting your potential to grow and do you even exist to the countless potential customers that are looking online as to where to make a purchase.
It seems that as technology continues to evolve at a blinding pace, most people are busier then ever and finding time to visit a store or three to have a conversation about a new purchase is becoming harder to do. This is not isolated, many businesses are reporting that the sales cycle is typically reduced as more informed consumers are contacting them to confirm a few details before the purchase, rather then the former which involved a sales pitch on the features and benefits in store, before the sale would occur. This is happening as consumers are empowered to research and educate themselves from information available on the internet, it is allowing a better informed consumer to find the right product or service themselves and even determine the best business to purchase from in many cases.
So can your business afford not to have an online presence and provide education to your potential customers?
