Online Marketing
Parents don’t just look for good schools — they Google them first.
In today’s digital era, a school’s reputation isn’t just shaped by its curriculum or facilities — it’s defined
by its online presence. Parents and students research, compare, and decide long before setting foot on
campus.
For educational institutions in Davao, this means your website and SEO strategy are now as critical as
your academic programs. At Web Design Davao, we’ve helped schools transform their online visibility
into increased enrolment and stronger community trust.
Here’s how you can do the same.
1. Why Your School’s Website Is the New Front Gate
Your website is often the first interaction parents have with your institution. It needs to communicate
professionalism, warmth, and trust — instantly.
A well-designed school website should:
- Showcase your values and mission clearly.
- Feature high-quality photos and videos of real students and teachers.
- Make information easy to find (programs, fees, admissions).
Fact: 89% of parents say a school’s website influences their enrolment decision (Education Digital
Trends Report, 2025).
Pro Tip: Think of your website as your digital admissions officer — it should welcome,
inform, and convert visitors into applicants.
2. Build Credibility Through SEO and Content
Strong SEO ensures your school appears in top results when parents search for:
- “Private schools in Davao City.”
- “Best high schools near me.”
- “Affordable preschools in Davao.”
Optimise your website by: – Using local keywords (e.g., Davao school enrolment). - Updating your Google Business Profile with accurate contact info.
- Publishing articles and parent guides regularly.
Example: A Davao academy saw a 56% increase in enrolment inquiries after implementing
keyword-focused blogs like “How to Choose the Right School in Davao.”
Pro Tip: SEO isn’t about tricking Google — it’s about helping the right parents find you.
3. Tell Your School’s Story with Emotion and Authenticity
Parents don’t just compare tuition — they compare stories.
Use storytelling to show what makes your institution unique:
- Highlight student achievements and alumni success.
- Share teacher testimonials and community initiatives.
- Feature photos and videos from school events and milestones.
Insight from Our Team:
“Education is emotional. Parents want to feel confident that their child will belong, grow,
and thrive.” — Duarne Bernhagen, Founder of Web Design Davao
4. Optimise for Local SEO (Because Parents Search Nearby)
Most parents prefer schools close to home. Local SEO helps them find you fast.
Steps to take:
- Create location-specific pages (e.g., Lanang Campus, Matina Preschool).
- Embed Google Maps on your contact page.
- Encourage Google Reviews from parents.
- Keep your Name, Address, and Phone (NAP) consistent across all listings.
Fact: Schools with active Google listings receive 35% more campus visit requests (Google
Education Insights, 2025).
Pro Tip: Add “directions” and “enquire now” buttons directly in your Google Business
Profile.
5. Make Enrolment Easy with Smart Design and CTAs
Your website should guide parents effortlessly toward enrolment.
Include:
- Clear “Apply Now” or “Book a Campus Tour” buttons.
- Short, mobile-friendly inquiry forms.
- Downloadable admission kits or brochures.
Fact: Schools that simplify enrolment online experience a 42% rise in confirmed applications
(HubSpot Education Data, 2024).
Pro Tip: Place enrolment CTAs above the fold on key pages like Home, Programs, and
Admissions.
6. Showcase Transparency and Safety
Parents value schools that are open and trustworthy.
Build confidence by displaying:
- Accreditation and affiliations.
- Safety protocols and policies.
- Updated fee structures.
- Clear contact information and leadership profiles.
Pro Tip: Transparency builds trust faster than any marketing slogan.
7. Use Social Media and Video to Engage Families
Schools that connect emotionally retain attention — and followers.
Post engaging content on Facebook, Instagram, and YouTube:
- Student achievements and teacher highlights.
- Parent testimonials.
- Campus life videos and event recaps.
Example: A Davao international school gained 1,800 new followers and boosted inquiries by 40%
through consistent storytelling on social media.
Pro Tip: Tag your location and use local hashtags like #DavaoSchools or #EducationInDavao for visibility.
8. Keep Information Updated Year-Round
Nothing frustrates parents more than outdated details. Review and refresh your content regularly:
- Update enrolment dates, programs, and faculty listings.
- Refresh visuals every semester.
- Post announcements directly to your homepage.
Fact: Regularly updated websites are crawled 70% more often by Google (Search Engine Journal,
2025).
Pro Tip: Schedule quarterly updates and content reviews to stay current.
The Bottom Line: Digital Trust Builds Real Enrolments
In today’s education market, a school’s website and SEO presence are as essential as its teachers and
classrooms.
By combining strategic design, authentic storytelling, and consistent visibility, your institution can
inspire confidence — and grow enrolment every term.
Ready to Grow Your School’s Online Presence?
Book a free education marketing audit with Web Design Davao.
We’ll help you optimise your website, boost SEO, and connect with parents searching for schools like
yours.
Contact Web Design Davao to get started today.
FAQs
- Why do schools need SEO?
SEO ensures your institution appears when parents search for schools online, boosting visibility and
enrolment. - What’s the most important feature for a school website?
Ease of navigation, clear admission info, and mobile responsiveness. - How can social media help schools?
It builds engagement, showcases your culture, and strengthens community trust. - Does Web Design Davao create school websites?
Yes — we specialise in designing and optimising websites for educational institutions. - How often should I update school information?
At least once per term to ensure accuracy and improve SEO performance.
