There is no doubt that the biggest network you can see today id PPC. Moreover, many business enterprises use it. Large Organizations and small businesses use it to generate lots of traffic to their sites. However, those that haven’t used PPC before may be wondering if “Google Ads will be beneficial” to them. I can simply answer yes! Google Ads is quite beneficial....

Using animated videos for small businesses ensures that such business will enjoy limitless benefits. In short, they are fun, they can create trust, and are very persuasive too. According to our survey, we found out that up to 44% of the known video marketers originally make use of animated explainer videos. Do you wonder why? You shouldn’t since there are so many benefits to...

Somebody must have told you once upon a time to use the Google AdWords. You are more likely to hear it if you happen to Google search or work with a consultant in marketing. Immediately your Google search, the PPC {Pay-per-click} adverts come out on your result pages. These ads are effective methods you can use to generate traffic. Moreover, the traffics you will get are those that...

The same processes that you will follow when you want to choose a name for your new Company are similar to choosing your domain name. You need to consider many factors and to think about it carefully. Moreover, your website identity is the domain name you answer. That is why; you need to ensure that your chosen domain name will fit your business. Also, it should be the one that can...

I can hear you starting to think I am referring to real estate or some abstract story about a house with no number, but what I am actually talking about is how many businesses have a website and then do not allocate the time or resources to advertise it. This is such a common situation in our industry, where the common believe is that if you build it they will come. The reality is...

As the business world changes daily, new technologies and accessories are also coming out to suit the trend. Geniuses upgrade the old techniques and as a result, quality increases. Thus, they expose audiences globally to excess content that they can’t process otherwise. However, no matter how fast these marketing changes occur, content marketing remains the same. To be...

Carrying on your business transactions successfully with SEO in 2018 is possible. However, you are exposing your business to high risks and short changing yourself. Have you found yourself in a position where you need to convince a colleague, client, or boss about investing in SEO? If you have, you will know about the response that is common to them. You will hear things like...

If you operate a small business in 2018, having an online presence is an essential component to your business. It’s not just optional anymore, it’s necessary. Without one you are missing so many opportunities! What we mean by an “online presence” isn’t just a website, although that’s important too. We’re also referring to social media profiles, blogs, videos on YouTube, digital...

The Google Broad Core Algorithm is the third update of the algorithm released this year and for many is considered perhaps the most momentous update since the 2012 release of Google’s Penguin. Now that this core update is live and running, many websites have been affected, in particular, how these sites display and rank on Google search result pages. Google advised the public, via...

Most businesses appreciate the importance of Google Ads and how beneficial they can be for online marketing. It has become one of the cornerstones for many digital marketing campaigns, but so often many Google Ads campaigns have not optimised to target the customers that the business is trying to attract. This typically results in lost opportunities, reduced interactions and higher...