Data has a crucial impact on sales and marketing, empowering businesses to enhance decision-making, streamline processes, and ultimately boost revenue. It is imperative for organizations to have reliable access to precise data that can be utilized to enhance their functioning. In English, this article aims to analyze how data impacts the level of success in sales and marketing...

When it comes to promoting your law firm, having a website isn’t enough. With the numerous law firm websites currently existing, you must know how to make yours stand from the rest. Doing it the right way will also help you become more attractive to prominent clientele. With search engine optimization (SEO), potential clients can find your website on the search results’...

For today’s businesses, fake reviews can be a huge issue. Today, nearly everyone goes online to look for local businesses, and around 90% trust reviews as much as they would a personal recommendation. Fake reviews becoming more prominent could reduce consumer trust in the reviews or give the competition an unfair advantage. Below are some statistics on the number of fake...

The major Google algorithm update in 2018 was indicative of Googles increasing focus on ‘Trust’ as a significant factor in website promotion in search engine results. The Three Pillars, Expertise, Authority and Trust (E.A.T.) form the foundation of search engine optimisation (S.E.O). These vital elements are essential to any S.E.O strategy. Much like any smart business...

Pay-per-click (PPC) is a model of internet marketing that is used to drive traffic to websites. Advertisers set their own preferences and can choose their target audience according to their needs. Parameters for PPC advertising may include selecting a particular location to focus your marketing on, the type of device used to access search engines, and the cohort with the largest...

Search engine optimisation (SEO) is a strategy used to increase the visibility of a website and the quantity and quality of website traffic in order to boost conversions. SEO refers to a number of applied tactics that are used to drive targeted website traffic to a website by obtaining a higher ranking in search results on search engines such as Google, Bing and Yahoo. Businesses...

From our previous posts, you must have an idea of what an animated explainer video is all about. However, if you don’t know them, they are the fun, engaging, and short online videos most Companies use on their sites recently. Typically, their length reaches about 60 to 90 seconds. Moreover, they are used to promote and explain a Company’s service or product....

It seems that 2019 is well and truly here now, with January 2019 being in the past already, and we are all likely feeling a little overwhelmed with just how fast time seems to be passing by. It would appear that this sentiment is being widely felt by the masses, as can be heard many cafes, restaurants and all over social media feeds this month. While this may be a shared feeling...

If you want to open a company, secure another brand, or take your existing one Online, there is a need for a website. No matter whichever one you want to do, having your website is imperative. Moreover, having a domain name creates a huge impact throughout the web. It most especially, regarding the click-through rate that comes from searches to reference links, results from social...

There is no doubt that the biggest network you can see today id PPC. Moreover, many business enterprises use it. Large Organizations and small businesses use it to generate lots of traffic to their sites. However, those that haven’t used PPC before may be wondering if “Google Ads will be beneficial” to them. I can simply answer yes! Google Ads is quite beneficial....